In June, the NCAA created rules that allow college athletes earn revenue from their name, image, and likeness (NIL for short). This has been a massive debate for years, and many former athletes were very vocal about how schools profited off of their fame. These rules were the reason why schools couldn't sell memorabilia with player's names on the items, and why video games, like fan-favorite NCAA Football, were discontinued.
It has only been over a month, and already we are seeing many high-profile college athletes getting PAID. Athletes like Paige Bueckers and Bryce Young are reported to have already reached seven-figures in revenue from endorsements. This effect is even trickling down to high school, as five-star Quarterback Quinn Ewers recently opted out of his senior year, reclassified, and is now early-enrolling at Ohio State. Why? Because Ewers allegedly already has six to seven figure endorsement deals lined up for him once he gets to college. For a player like Ewers, it somewhat makes sense to do this, even though I don't think we will see this very often in the future.
In my opinion, I am all for these new NIL rules. These athletes are basically treated like professionals when they are in college, and their play creates millions in revenue for the schools. The fact that the schools aren't paying the athletes, but outside companies are endorsing them is a perfect way for these students to make money, without creating an unfair balance between big-name schools and smaller schools that make less revenue. This rule should have been implemented years ago, but nevertheless we now have it. Next up: getting an NCAA Football video game again.